There are many instances where broadcasting on a regular basis at full HD quality is desired. This includes concerts, festivals and even church services for those who are unable to attend in person. This allows different religious faiths to reach a much larger audience. The ability to go live with the services, have a much greater impact on attendance and viewing figures. Sadly, the unique Live Aid doesn’t look like it will be repeated, nowadays live performers gain extra revenue by selling broadcasting rights to their live shows. This allows the artist to reach new and wider audiences and increase their earnings from a single performance.
Festivals are often at the mercy of the weather and camping facilities. Many prefer to view the performers from the comfort of a warm, dry house with friends. The ability to watch the performances in comfort, and with perfect viewing angles, which are inevitably better than your own private view from the field.